New Media needs New Marketing

Internet marketing demands a clear definition on the subject of using products and its target groups.

The diversity of communication possibilities and modern IT service have an increasing meaning for the area marketing as well as for the sale. Currently, WhatsApp is a dominant subject in particular in advertising and customer service, About a billion people use the worldwide most popular messenger, which is also installed on more than every second smartphone in Austria.
Currently, now use more and more businesses use this new type of communicating by offering news services or chats through specially-designed tools. Thanks to low effort, low costs and extremely high opening rates, the use of WhatsApp is suitable for many industries. In principle, WhatsApp fits for any business that wants to regularly share updates and additional contents with its customers.

Customer requirement needs service
In the meantime, there exist many applications and live services: Thus, a a real estate portal informs via WhatsApp about flat offers fitting to the search request of the customer, a grocer sends weekly recipes, a cosmetics manufacturer gives styling tips, a tourist region answers questions from holiday makers. "WhatsApp is however perceived as a very “private” medium by users, therefore one may not harass its subscribers by no means and the personal benefit for the recipient must be always be in the foreground", explains Markus Buchner from the dialogue marketing specialists atms.
One area where customer service must happen individually and needs-oriented, relates to all subjects about health and even more if a company appeals to all age groups with its corresponding varied needs. With the internet portal kilocoach.com, people obtain tips for optimising their eating behaviour via a digital weight loss coach to counselling for obesity and related health problems.

Successful selling
In order to be able to offer payment in a continuous process in addition to all existing services, kilocoach.com now also relies on the Wirecard Checkout solution. In addition to extension possibilities for mobile, a future flexibility for the rapid integration of new payment methods is also connected therewith, and fully up to date, the subject of cash register can be integrated at the same time.
“And to sell successfully online, the use of products and the target group suitable for this must be clear, and where and how these customers can be reached in the best manner”, says Rosa Aspalter, physician and founder of kilocoach.com.