Unabhängiges Magazin für Wirtschaft und Bildung

21. Mai 2018

Search form

Search form

The question of how and when

The question of how and when© piqs.de/midorisyu

Uncertainties and solutions for digital strategies determine entrepreneurial agenda.

Digital transformation affects all sizes of enterprises and goes through all sectors. A study with 650 international companies carried out by Fujitsu Technologies reveals uncertainties in the areas of planning and implementation: only one out of every four entrepreneurs is certain that the right decision has been made. In the majority of cases, a clear strategy is lacking.
It is also difficult to keep an eye on the abundance of new technologies, and this is primarily the case for applications that are inter-site, cross-departmental or cross-regional. It is also a great challenge to link already existing infrastructures digitally and, if possible, to link all processes along the company's added-value chain.

Flexible solutions
Accordingly, experts advise flexible solutions which enable existing systems as well as new services and thereby also ensure the cooperation with several providers. Fujitsu, for example, relies on the digital business platform "MetaArc", which integrates new applications as well as existing IT architectures."MetaArc combines the management of existing IT systems with the use of new digital solutions such as Big Data or cloud services and the whole as an open system where different vendors can be integrated," said Wilhelm Petersmann of Fujitsu.
One focus of the interdisciplinary interlinking of processes is also the networking of modern communication technologies with downstream IT structures and services. Here, both enterprise-internal as well as customer-oriented services can be simplified and optimized in a user-oriented manner.

A public transport hub with customer requirements
At the transport and shopping centre Wien Mitte - The Mall, it was necessary to link the situation as a public transport hub with the customer requirements of the largest inner-city shopping centre. In particular, the visitor flows that are relevant to the local trading businesses should be recorded and evaluated, including the integration of the numerous rail links.
Kapsch BusinessCom developed an analysis platform with optical sensors at all entrances and exits of the building as well as at all internal crossing places/junctions. So that only those arriving in the so-called source area can be counted and to avoid double counting, a similarly developed Smart-Tripware-Solution with a kind of virtual "Triple wire" was created.
"The station and the shopping centre create a correspondingly high visitor frequency and exact numbers are essential in business. Kapsch is using a solution that has been developed and flexibly expanded to meet the needs of our customers. This enables us to better use our resources and to measure marketing activities more easily", said Florian Richter, Centre Manager, Wien Mitte - The Mall.


red/czaak; translation by economy, Economy Ausgabe Webartikel, 29.03.2017