Media­kit Eco­nomy English

Foun­ding and Expansion

Eco­nomy was alre­ady foun­ded in 1999 as a web-based information‑, ser­vice- and event-plat­form, deal­ing with the main-topics of busi­ness-ori­en­ted tech­no­logy and inno­va­tion for com­pa­nies and administration.

From 2005 on Eco­nomy also appeares as a prin­ted Weekly-News­pa­per with a cir­cu­la­tion of 30.000 Pie­ces (Aus­trian Cir­cu­la­tion Audit/​ÖAK).

The EU-Com­mis­sion nomi­na­tes the plat­form out of 162 Euro­pean ICT-Initia­ti­ves for Indus­try & Rese­arch as a EU-Model­pro­ject. 58.000 rea­ders and 6.600 decis­ion-makers are coun­ted by Media-Ana­ly­sis (MA and LAE) as the latest cur­rent coverage for the prin­ted maga­zine. The Aus­trian Web­ana­lyse (ÖWA) counts 37.214 Unique.Clients & 116.633 Page Impres­si­ons (PIs) as the first range for the internet-magazin.

In 2011 both titels were mer­ged into the cur­rent Busi­ness-Maga­zin and the chan­nels “Edu­ca­tion” & “Rese­arch” were introduced.

In 2015 fol­lo­wed a com­plete tech­ni­cal, gra­phi­cal and edi­to­rial relaunch of por­tal and maga­zin and its appe­re­an­ces on Face­book, Twit­ter and You Tube. The chan­nels “Ser­vice” and “Life” werde addi­tio­nal foun­ded and introduced.

2016 Eco­nomy publishes as the first Inter­net-Busi­ness­ma­ga­zin in Europe an own Video-Chan­nel with Best Prac­tice for busi­ness inno­va­tions, applied F&E‑Projects and News in Busi­ness & Tech. From 2020 on (lon­ger) Doku-Videos followed.

In 2022, the chan­nels „Ser­vice“ and „Life“ are being intro­du­ced, fol­lo­wed by „KI“ and „Inno­va­tion“ in 2024. Eco­nomy is cele­bra­ting its 25th anniversary—without a sin­gle cent of public (media) funding.

In 2025, the por­tal and maga­zine will undergo a com­plete tech­ni­cal and gra­phic relaunch, along­side the launch of a pre­sence on Lin­ke­dIn (“Lin­kE­derl”). In 2026, the news­pa­per archive (cove­ring the for­mer print edi­tion) and the „Dos­sier“ chan­nel will be com­ple­tely rede­si­gned, inclu­ding the search func­tions. At the time of the relaunch, the entire por­tal con­ta­ins nearly 13,500 artic­les and mixed video-text pieces.

Edi­to­rial Phi­lo­so­phy & Policy

On the basis of a social and edu­ca­tio­nal promted natio­nal-eco­nomy, the maga­zine eco­nomy occours for Aus­tria as an inter­na­tio­nally com­pe­ti­tive busi­ness and rese­arch loca­tion. Eco­nomy adres­ses decis­ion-makers from today and tomor­row which app­re­ciate sus­tained jour­na­lism for usefull infor­ma­ti­ons, inclu­ding a view “out of home”. Over 48.000 Readers/​Users like that.

„We are the only medium with its sole focus on the sub­jects of edu­ca­tion, inno­va­tion and busi­ness and decis­ion-makers. As an addi­tio­nal ser­vice to our rea­ders and users, no tra­di­tio­nal online-adver­ti­sing exists on eco­nomy. On the con­trary, we offer the adver­ti­sing-indus­try new com­mu­ni­ca­tion-forms of Con­tent- and Native Adver­ti­sing. This ads are pla­ced pre­cis­ley in a sui­ta­ble topic envi­ron­ment, wit­hout was­tage in rea­ching the tar­get group of decis­ion makers.

Chris­tian Czaak, Editor.

Cir­cu­la­tion

48.602 Uni­que Clients

124.331 Page Impres­si­ons (monthly average)

18.861 Sub­scri­bers News­let­ter & Social Media (Sta­tus 30.09.2026)

Sources: Google Ana­ly­tics, Sprout­so­cial, Face­book Page Reports & Tar­get Ana­ly­tics, economy.at (Erhe­bungs­zeit­raum 01.04.26 bis 31.08.2026)

Demo­gra­phy Rea­ders & Users

Adver­ti­sing For­mats and Rates

Con­tent ad on the home­page plus a story on the sec­tion page

Package Details:
Home­page: Image + text (max. 200 cha­rac­ters),
Sec­tion page: Image + text (max. 2,500 cha­rac­ters) (plus exter­nal link)
Dura­tion:
1‑week mini­mum (Tues­day through Mon­day)
Rate:
1,950 € (1,250 per addi­tio­nal week); con­tent crea­tion included

Con­tent ad as a hea­der in the news­let­ter with a link or links to exter­nal landing pages

Package Details:
Image + text (approx. 200 cha­rac­ters, inclu­ding an exter­nal link)
Fre­quency:
Once a week on Tues­days (18,861 news­let­ter sub­scri­bers as of Sep­tem­ber 30, 2026)
Rate:
2,950 €; includes con­tent crea­tion;
package dis­counts: 3 + 1 free or 5 + 2

Eco­nomy Publi­shing
(acc. to: Art­tra­ding and Publi­shing Czaak Ltd.; Bäcker­strasse 9, 1010 Vienna)
Am Berg 3, 3470 Engel­manns­brunn
Tel.: +43/2279/27392, Fax-DW 20

Publisher:
Chris­tian Czaak
Tel.: +43 699 100 29 094
christian.czaak@economy.at

Adver­ti­sing & Coope­ra­ti­ons:
Lau­rin Czaak
Tel.: +43 664 925 71 40
anzeigen@economy.at