Inter­net mar­ke­ting demands a clear defi­ni­tion on the sub­ject of using pro­ducts and its tar­get groups.

The diver­sity of com­mu­ni­ca­tion pos­si­bi­li­ties and modern IT ser­vice have an incre­asing mea­ning for the area mar­ke­ting as well as for the sale. Curr­ently, Whats­App is a domi­nant sub­ject in par­ti­cu­lar in adver­ti­sing and cus­to­mer ser­vice, About a bil­lion peo­ple use the world­wide most popu­lar mes­sen­ger, which is also instal­led on more than every second smart­phone in Austria.
Curr­ently, now use more and more busi­nesses use this new type of com­mu­ni­ca­ting by offe­ring news ser­vices or chats through spe­ci­ally-desi­gned tools. Thanks to low effort, low costs and extre­mely high ope­ning rates, the use of Whats­App is sui­ta­ble for many indus­tries. In prin­ci­ple, Whats­App fits for any busi­ness that wants to regu­larly share updates and addi­tio­nal con­tents with its customers. 

Cus­to­mer requi­re­ment needs service
In the mean­time, there exist many appli­ca­ti­ons and live ser­vices : Thus, a a real estate por­tal informs via Whats­App about flat offers fit­ting to the search request of the cus­to­mer, a gro­cer sends weekly recipes, a cos­me­tics manu­fac­tu­rer gives sty­ling tips, a tou­rist region ans­wers ques­ti­ons from holi­day makers. “Whats­App is howe­ver per­cei­ved as a very “pri­vate” medium by users, the­r­e­fore one may not harass its sub­scri­bers by no means and the per­so­nal bene­fit for the reci­pi­ent must be always be in the fore­ground”, explains Mar­kus Buch­ner from the dia­lo­gue mar­ke­ting spe­cia­lists atms.
One area where cus­to­mer ser­vice must hap­pen indi­vi­du­ally and needs-ori­en­ted, rela­tes to all sub­jects about health and even more if a com­pany appeals to all age groups with its cor­re­spon­ding varied needs. With the inter­net por­tal kilocoach.com, peo­ple obtain tips for opti­mi­sing their eating beha­viour via a digi­tal weight loss coach to coun­sel­ling for obe­sity and rela­ted health problems.

Suc­cessful selling
In order to be able to offer pay­ment in a con­ti­nuous pro­cess in addi­tion to all exis­ting ser­vices, kilocoach.com now also relies on the Wire­card Check­out solu­tion. In addi­tion to exten­sion pos­si­bi­li­ties for mobile, a future fle­xi­bi­lity for the rapid inte­gra­tion of new pay­ment methods is also con­nec­ted the­re­with, and fully up to date, the sub­ject of cash regis­ter can be inte­gra­ted at the same time.
“And to sell suc­cessfully online, the use of pro­ducts and the tar­get group sui­ta­ble for this must be clear, and where and how these cus­to­mers can be rea­ched in the best man­ner”, says Rosa Aspal­ter, phy­si­cian and foun­der of kilocoach.com.