Online-Shops. In Inter­net busi­ness trade, high-avai­la­bi­lity and rapidly adap­ta­ble pay­ment ser­vices are nee­ded for the final purcha­sing act at the end of the digi­tal added-value chain. 

The ext­ent to which the manage­ment of com­pany-cri­ti­cal busi­ness pro­ces­ses depends nowa­days on the con­ti­nuous avai­la­bi­lity of IT ser­vices is also evi­dent when it comes to the sub­ject of online shop­ping and online pay­ment solu­ti­ons. The com­pany Mit­raco, for exam­ple, uses its expe­ri­ence in pro­mo­tio­nal items also as the exclu­sive mer­chan­di­sing part­ner of the Aus­trian Foot­ball Asso­cia­tion (ÖFB) and runs its inter­net shop.
Since the sub­ject of expe­ri­ence has accor­din­gly signi­fi­cant rele­vance in the rela­tively young online pay­ment indus­try, with Wire­card CEE, a pay­ment part­ner was sel­ec­ted who were able to show long-stan­ding expe­ri­ence and inter­na­tio­nal exper­tise in this area. In addi­tion to Design and Usa­bi­lity, a future-proof fle­xi­bi­lity was of cen­tral importance to the Online Shop for Mit­raco, such as the inte­gra­tion of mobile num­bers through the incre­asing use of Smartphone.
“Espe­ci­ally with fan artic­les, we noted a high num­ber of impulse buys, depen­ding on how the natio­nal team played. If the fans can then order and pay quickly via their Smart­phone, it is of course a great advan­tage”, says Ilona Bosch-Holz­eis, Mar­ke­ting Mana­ger at Mit­raco. She advi­ses ope­ra­tors of online shops in gene­ral to : “Always put yours­elf in the place of the cus­to­mer, always let non-busi­ness peo­ple look at the designs for the online shop, this brings important impulses”

Added Value
An added-value chain that is digi­ti­zed right-through as far as pos­si­ble and the sub­ject of pay­ment are pri­ma­rily con­cerns of the retail sec­tor. The fran­chise busi­ness “Vom Fass” loca­ted in Dorn­birn is spe­cia­li­sed on high-qua­lity food and and luxury food items, which have been offe­red for some years via an inter­net shop. As an ori­gi­nally sta­tio­nary trader, the busi­ness could not fall back on any inter­nal expe­ri­ence for design and imple­men­ta­tion of an online shop and requi­red a pay­ment ser­vice pro­vi­der with cor­re­spon­ding resour­ces as well as expe­ri­ence and know-how.
Vom Fass like­wise sel­ec­ted Wire­card CEE as its part­ner, the pri­mary basis of its decis­ion was the uncom­pli­ca­ted con­nec­tion to the exis­ting shop sys­tem and also the inter­na­tio­nally sup­ported exper­tise when sel­ec­ting the pay­ment method to be used. An essen­tial cri­ter­ion was also fle­xi­bi­lity regar­ding future expan­si­ons into the area of Mobile Com­merce through the con­ti­nu­ally incre­asing use of Smart­phones. “Wire­card pro­vi­des infor­ma­tion again and again, which sup­ports us with fur­ther decis­ion-making and com­pe­tent admi­nis­tra­tors are available for queries”, says Bern­hard Kus­ter, owner of Vom Fass.