Businesses use mobile services throughout all industries

In parallel to the fast distribution of smartphones, the communication via social media also increases. According to the Mobile Communication Report 2015, the well-known SMS is also part of the popular applications. Delivered by every mobile phone and independent of an internet connection, the use increases in particular in the business area.

“The use thereby goes across all industries, from the motor vehicle operation via trade and gastronomy up to the public sector, SMS is rated as a reliable information channel in system-relevant or personal concerns,” says Markus Buchner, manager at websms.

SMS services for public authorities
“We remind our customers of appointments in order to avoid unnecessary drives, this service saves time and costs on both sides”, says for example Michael Schmidt of Top-Immobilien. Trade companies again prefer the SMS channel for shipping confirmations or action reminders. “Our customers appreciate the SMS as reliable and modern”, says Simon Bittel of the AMICA Parfümerie.
The Swiss town Uster shows efficiency through mobile communication in the public sector, where SMS services are used for alarming public authorities, in the area of IT infrastructure or for the authentication of the external jobs. “As soon as a business or an institution wants to put across reliability, security and customer orientation, there is no way round personalised SMS communication”, adds Buchner.

Payment services for mobile expansions
Security like address and collection of mobile users are of course also relevant when paying on the internet and this applies in particular for new businesses or online shops. The payment service provider Wirecard CEE increasingly takes on these groupings and the solutions also affect diverse industries as well as mobile applications here.
In the shop “Bogentandler“ for example, already a quarter of the transactions takes place via mobile devices. The owner Rene’ Hofmann still believes in “an enormous potential here”, which is why a flexible architecture was created together with right from the start, which makes future mobile expansions quickly possible.
In relation to the increasing online payments via smartphones and tablets, the integration of adequate payment methods was also of central importance for Mitraco, exclusive operator of the ÖFB internet shop. And at “kilocoach“, a portal all about the subjects health and food, individual expansion possibilities were integrated in the connex mobility within the scope of the used Wirecard checkout solution.
“Payment via mobile devices plays more and more a key role, already now, digital wallets enable the secure payment on site as well as in the online shop”, says Roland Toch, Managing Director of Wirecard CEE. (red/czaak – translation by economy)